When Lahari acquired a professional team in two prestigious national golf leagues in India, they wanted to make an immediate, authoritative impact on the sport's community.
They tasked Sidian with naming the team, designing a powerful brand mark, directing professional promotional photography and videos, and managing their complete social media marketing campaign for the duration of the leagues.
We ideated and developed the sovereign team name: Lahari Lions. This title immediately connected the team to the parent brand's established equity while evoking power, precision, and competitive dominance.
The logo design was inspired by the lion silhouette and the clean geometric lines of Lahari's corporate visual language, structured elegantly inside a traditional athletic shield.
In the high-stakes world of professional sports, visuals must capture raw motion and emotion. We directed extensive on-course action photoshoots, athlete portraits, and cinematic team videos.
This content was carefully art-directed to align with the core premium brand guidelines, presenting the team as elite, modern, and intensely focused on excellence.
To build fan communities and drive league engagement, we designed and managed the entire social media marketing campaign.
We constructed a highly polished, grid-aligned Instagram feed strategy, delivering real-time match results, player spotlights, and high-energy highlight reels that captured the thrill of both leagues.
